By: Produce Business Staff April 6, 2022
Color is critical. Use signs or packaging to add color to your display to help the mushrooms stand out in produce departments that are filled with vibrant colors and other eye-catchers. As a produce destination category, mushrooms warrant a prominent location in the produce department.
• Whites • Portabella • Baby Bella/Crimini • Shiitake • Oyster
• Enoki • Royal Trumpet • Maitake • Beech
Engage the shopper with helpful ideas and information. Utilize The Mushroom Council’s “Trend to Blend” campaign promotions and point-of-sale materials to encourage shoppers to blend mushrooms into popular recipes, including meatballs, tacos, burgers, lasagna and pasta sauces for healthy, economical meal options.
Keep shelves stocked with fresh, high-quality products. A clean, organized and visually appealing display of fresh mushrooms will entice shoppers to purchase. Mushrooms left on shelves for too long will deter purchases.
Using Giorgio’s CARE Program will maintain the best mushroom quality:
As the warmer weather approaches, retailers should cross-merchandise mushrooms with other grilled items to help inspire recipe ideas in shoppers’ minds. Ideal pairing items include steaks, burgers and grilling vegetables.
To develop a signature fresh mushroom category, contact your Giorgio Fresh sales representative for additional information.
Find these and other recipes at GiorgioFresh.com
GIORGIO FRESH CO. 347 June Ave., Blandon, PA 19510 610-926-2800 or 800-330-5711 www.giorgiofresh.com
Read the entire Masters of Merchandising supplement.
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